Digital Marketing and Content Creation (C2C) Learnership in Soweto

Young people in Soweto who are passionate about social media, digital marketing, photography and content creation have an opportunity to develop practical skills through a Digital Marketing and Content Creation (C2C) Learnership offered by Legodi BEE.

The opportunity is aimed specifically at Soweto-based learners and provides training in creating digital content and using social media to promote real products and services. The current listing describes the programme as a full-time, fixed-term learnership linked to a telecommunications business based in Dunkeld, Johannesburg.

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What is the Digital Marketing and Content Creation Learnership?

The programme is designed for emerging digital marketers and content creators who want to turn their social media skills into practical workplace experience.

Learners will be trained to create content that can be used to promote Smartcall products and special offers available through the Smartcall Online Store. Participants will also be expected to produce weekly social media content as part of their practical learning.

This makes the opportunity particularly interesting for young people who already enjoy creating TikTok videos, Instagram content, Facebook posts, WhatsApp Status updates or YouTube videos.

What will learners learn?

The learnership focuses on practical digital marketing and content-creation skills.

Training and workplace activities include:

• Creating short-form videos
• Taking quality photographs
• Writing social media captions
• Speaking confidently on camera
• Creating promotional content
• Using TikTok for marketing
• Using Instagram for content creation
• Using Facebook to promote products and services
• Using WhatsApp for digital marketing
• Understanding how social media can generate customer interest
• Creating consistent weekly content
• Promoting real products and special offers online

Learners will therefore have the opportunity to develop both creative skills and marketing skills.

Who can apply?

The advertised opportunity has specific requirements.

Applicants must:

• Be a South African citizen
• Have a valid South African ID
• Have Grade 12 / Matric
• Reside in Soweto
• Be between 18 and 34 years old
• Provide a certified copy of their ID
• Provide a certified copy of their Matric certificate
• Provide medical proof of disability where applicable

Applicants should carefully check the latest vacancy information before applying because requirements and application details can change.

Do you need to be an influencer?

No.

One of the interesting aspects of this opportunity is that applicants do not need to be established influencers.

The programme is looking for emerging creators who are active online and demonstrate creativity, consistency and engagement. The advertised thresholds are intended for people who are building an online presence rather than only applicants with very large audiences.

The listing provides the following indicative social-media thresholds:

The employer also considers engagement, consistency and creativity, rather than simply looking at follower numbers.

What type of person are they looking for?

The opportunity is particularly suited to someone who is:

• Creative
• Confident on social media
• Comfortable appearing on camera
• Interested in digital marketing
• Passionate about content creation
• Willing to learn
• Consistent with posting content
• Comfortable communicating with an online audience
• Interested in promoting products and services
• Based in Soweto

Your existing social-media presence can serve as a starting point for developing professional digital-marketing skills.

Why this learnership is valuable

Digital marketing has become an important part of how companies communicate with customers.

Businesses use platforms such as TikTok, Instagram, Facebook, WhatsApp and YouTube to advertise products, communicate with customers and build their brands.

This learnership gives participants an opportunity to learn these skills in a practical commercial environment rather than simply learning about social media theoretically.

Learners can develop experience in areas such as:

Content creation

Participants can learn how to turn ideas into photographs, videos, captions and social-media posts.

Social-media marketing

The programme provides exposure to using popular social platforms to promote actual products and services.

Communication

Speaking confidently on camera and communicating with an audience can help learners develop valuable professional communication skills.

Marketing

Learners can gain an understanding of how content can be used to attract attention and generate customer interest.

Personal branding

Building a consistent and professional online presence can help emerging creators establish their own digital portfolios.

Career opportunities after digital marketing training

The skills gained through a programme like this can potentially be useful when applying for future roles such as:

• Digital Marketing Assistant
• Social Media Assistant
• Content Creator
• Social Media Coordinator
• Marketing Assistant
• Community Manager
• Brand Assistant
• Digital Communications Assistant
• Junior Content Producer
• Social Media Content Specialist

Participants may also use their skills to develop freelance content-creation or social-media services in the future.

Location

The learnership is aimed at people residing in Soweto, while the associated telecommunications company is based in Dunkeld, Johannesburg. The listing specifically states that applicants should be Soweto-based learners.

Application deadline

The current listing indicates a closing date of 26 October 2026. Applicants should verify the closing date and application status before submitting their applications, as vacancies can close or change before the advertised deadline.

How to prepare your application

Before applying, candidates should prepare:

1. Updated CV – Highlight your social-media experience, content creation and any marketing-related activities.
2. Certified South African ID copy
3. Certified Matric certificate
4. Social-media profiles – Make sure your profiles are active and present your best work.
5. Examples of your content – Recent videos, photographs, posts or other creative work can demonstrate your ability.
6. Proof of residence, if requested during the application process.

If you have created promotional videos, reviewed products, made TikTok videos, managed a Facebook page or regularly create WhatsApp Status content, make sure your CV reflects this experience.

A great opportunity for aspiring creators in Soweto

The Digital Marketing and Content Creation (C2C) Learnership provides an opportunity for young people in Soweto to develop skills that are increasingly relevant to the modern workplace.

Rather than requiring applicants to already be professional influencers, the opportunity focuses on emerging creators who are active on social media, creative, willing to learn and capable of consistently producing content.

For young South Africans interested in turning their passion for social media into a career, this could be an important first step towards building practical experience in digital marketing and content creation.

Important: Always verify the latest requirements, closing date and application instructions on the original vacancy listing before applying. Never pay a recruitment agent to submit an application on your behalf.